“Once you become clearer on the tenants of who you are—the characteristics, skills, personality, and purpose that compose your unique identity—your personal brand can serve as an authoritative compass for your career and your life.”
Whatever is going on in my life (good or tough), I tend to follow 1-3 leaders for that month to inspire and guide me during this time. How privileged are we to live in a time where expert advice and empowerment are a mere click away?! That’s why I was inspired to create this “Spotlight On a Trailblazer” category. These posts will briefly highlight one authentic leader I follow (and reasons why you should too). I’ll typically start off with a preview of this entrepreneur and how he or she has impacted my own personal life or mindset. Then I save the best for last with a list of a few of this leader’s blog posts, videos, or programs.
With that being said, I’m shining a light first on one of my favorite career & branding coaches: Joseph Liu!
I discovered Joseph on a whim — in an act of desperation, really. I had just gotten home after a long night of overtime, feeling drained and spazzed-out at the same time. At this point, this was simply part of my work week routine. But that particular night, I threw a mixed pity & motivation party (quite the “-+” cocktail, eh?) and was typing in “I hate my job, what to do about it” searches in YouTube. Pathetic, but true. . .maybe relatable? There were a lot of entertaining videos out there, but Joseph Liu was a breath of fresh air. I was captivated. His delivery was so minimalist yet packed with truth. My mind and soul were stirred. I watched every video possible of his that night, and have followed his website (and epic career change podcast) ever since.
Who is Joseph Liu? He titles himself as a Career Consultant & Brand Marketer. He essentially helps you navigate the messy space between realizing you’re on the wrong career path, and what to do to make the courageous leap to a new one — and why it’s worth it.
Joseph offers mass appeal and sound advice to ALL – from what to do between jobs and how to recognize job burnout to how to make a job you despite more tolerable. Joseph is equal parts personable and professional. His grounded perspective is easy to connect to — whether you’re male or female, workaholic or master procrastinator, or someone who makes decisions more with your head or more with your heart.
Joseph’s up-and-down career journey is fascinating alone. Calling quits on the corporate office & advertising life after 7 years? Dropping out of medical school after 2 weeks when he knew in his bones it wasn’t the right path for him? Moving to a new country to be closer to his girlfriend (now wife), without a job on the horizon? Talk about a trailblazer right there! Joseph’s professional adventures and determination to find his “true north” are an absolute inspiration.
I can confidently say that Joseph’s content helped inspire me during a time I felt stuck on the beaten retail copywriting path. After so many months of flipping out application after application, I finally was able to start a NEW job on August 1 — a slight but significant dial shift on the career compass from advertising retail writing (goodbye, coupons & 3-word “Dress to Impress” puns) to a more organic and longer-form writing voice again. Ironic timing with this whole “nature” blog, but I am now a Marketing Writer for a landscape company, where I create and edit content for internal newsletters (interviewing like my Journalism high school days!), national & state landscaping project award submissions, and the company magazine that showcases landscape projects & outdoor inspiration. Let’s just say I already feel more aligned with MY true nature at the moment. Plus a private office with a window overlooking a vegetable garden and a small pond doesn’t hurt — a far cry from my 3 years in caged cubicle farms. Who knows where my path will be next? For now, this is definitely a step in the “bright” direction for me.
Are you feeling the nudge to try a new career path, too? Let Joseph Liu guide you. Below are a few content samples of his to get you inspired:
If you feel tired, stressed-out & unlike “the true you” in your current job:
If the question”What do you do for a living?” sends you spiraling off to an existential crisis:
If you don’t value or believe in the company/organization you work for. . .and dream of striking out on your own:
If you’re tired of work that is stressfully reactive & fast-paced. . . and you dream of delving into projects more creatively & consciously:
If you’re wondering what mindset/attitude YOU personally need to tackle career change:
If you’re someone who fears personal critiques (& construction criticism) of your work:
“What Happened When I Followed Some Unwanted Advice” (on Joseph Liu’s blog)
No matter the content type, Joseph Liu gets to the core of what “personal branding” and choosing a career is about: showing up and being TRUE to your authentic gifts and personality (on and off the clock). We spend 40+ hours a week at our jobs, so we may as well continue getting closer to what environment, positions, and tasks light us up the most. 🌄
I hope you enjoy Joseph Liu’s grounded career advice as much as I do! What is your opinion on Joseph Liu? Are there any other career-change leaders you love? Share in the comments!